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Social Marketing and Outreach 

On this Page:

Outreach and Promotional Materials 

Family Planning outreach and promotional materials may be ordered by selecting the "submit" button on the bottom of this order form (pdf).

Note: click the small images for larger versions.

Pocket Guide (English/Spanish)

Tri-fold, pocket-sized guide

"Turn Misconception into Contraception"

Clothing Store ~ Ill gain a bunch of weight

(DHS 9337)

 

Clothing Store ~ Subir mucho de peso

(DHS 9337S)

This pocket guide is designed to be used in community businesses and community partner locations.

 

 

 

CCare Pocket Guide

Style 1 Poster (English/Spanish)
11x17 poster

"Turn Misconception into Contraception"

Bus Stop ~ It puts my health at risk

(DHS 9339)

 

Bus Stop ~ Poner en peligro mi salud

(DHS 9339S)

This poster is designed to be used in community businesses and community partner locations.

  CCare Poster - Bus Stop  

 

Style 2 Poster (English/Spanish)

11x17 poster

"Turn Misconception into Contraception"

 

Campus ~ I cant have kids later

(DHS 9341)

Campus ~ No puedo tener hijos despus

(DHS 9341S)

This poster is designed to be used in community businesses and community partner locations.

CCare Poster - Campus Bench

 

Style 3 Poster (English/Spanish)

11x17 poster

"Turn Misconception into Contraception"

Clothing Store ~ Ill gain a bunch of weight

(DHS 9340)

Clothing Store ~ Subir mucho de peso

(DHS 9340S)

This poster is designed to be used in community businesses and community partner locations.

CCare Poster - Hair Salon

 

Style 4 Poster (English/Spanish)

11x17 poster

"Turn Misconception into Contraception"

 

Hair Salon ~ Id be on an emotional roller coaster

(DHS 9342)

 

Hair Salon ~ Altibajos emocionales

(DHS 9342S)

This poster is designed to be used in community businesses and community partner locations.

CCare Poster - Hair Salon

 

Outreach and Promotional Activities 

The Oregon Contraceptive Care (CCare) Social Marketing Campaign launched a statewide advertising and promotion campaign including outdoor media ads. The campaign is intended to increase awareness of the availability of free or low-cost family planning services for Oregonians with incomes below 185% of the Federal Poverty Level.

Transit Advertising 

Ads have been placed on public transportation vehicles, benches, and bus shelters in the five major metropolitan areas along the Interstate-5 corridor. Ads will run through November 2010 in the following counties: Benton, Clackamas, Linn, Marion, Multnomah, Jackson, Lane, and Washington.		 CCare on Max - Full Side 
CCare on Local Bench 

Outdoor Advertising

Billboard advertising was placed in rural communities. Ads ran through June 2010 in the following counties: Baker, Columbia, Coos, Crook, Curry, Deschutes, Douglas, Harney, Hood River, Jefferson, Lincoln, Malheur, Polk, Tillamook, Umatilla, Union, Yamhill, and Wasco.

CCare Billboard - Newberg, OR 

Social Markeing Initiative  

"Social marketing is the application of proven concepts and techniques drawn from the commercial sector to promote changes in diverse socially important behaviors, such as drug use, smoking, sexual behavior, family planning and child care."

- Alan R. Andreasen from " Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment", Jossey-Bass Publishers, 1995.


Oregon's Family Planning Project Social Marketing Initiative is designed to promote:

  1. Access to and full utilization of family planning services, and
  2. Consistent use of effective contraceptives.

PDF File:What Women Are Saying The strategic marketing plan is Oregon's response to the formative research in "What Women Are Saying".

  • Download the marketing study:
Social Marketing Resources  
  • Social Marketing Institute
    Contains success stories, articles, events and web links related to social marketing.  www.social-marketing.org
  • Hands-On Social Marketing: A Step-by Step Guide by Nedra Kline Weinreich, Sage Publications (June 1999)
    This is a user-friendly guide containing step-by-step instructions for planning a social marketing project, worksheets, checklists and more.
    To order, visit: www.social-marketing.com
  • Making Health Communications Programs Work: A Planner's Guide, National Cancer Institute (NCI), Health & Human Services.
    An indispensable resource, visit the NCI web site to order a copy or download your own:  http://www.cancer.gov/pinkbook
  • Population Services International
    "PSI deploys commercial marketing strategies to promote health products, services and other types of healthy behavior that enable low-income and other vulnerable people to lead healthier lives." www.psi.org
  • Behavior Works
    "Changing behavior for public health. We are communications experts who are passionate about creating healthier communities. We change behavior by using a commercially oriented marketing approach." www.bwpdx.org
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