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Health Promotion and Public Education

Strategy

State Public Health Role

Local Public Health Role

Desired Outcomes

Inform and educate the public and stakeholders about population-based, upstream obesity prevention and the financial/community costs of the obesity crisis.

Identify resources and supports to conduct the work.

Identify partners to collaborate and support delivery of message or program.

Identify opportunities to conduct social marketing.  Include Early Head Start, Head Start, and school/early care and education media advocacy.

Establish web-presence that is user-friendly and informative.

Identify resources and supports to conduct the work.

Identify partners at state and/or local level to collaborate and support delivery of message or program.  Examples include Let’s Move campaign, and WeCan initiative.

Increased public understanding of obesity prevention and costs.

Increased public presence of obesity prevention messages.

Promote active peer-to-peer support in communities.

Identify opportunities to promote peer-to-peer support such as via existing programs, through WIC breastfeeding support  in communities, or Centering Pregnancy.

Adopt and promote peer-to-peer support programs.

Expansion of peer-to-peer support opportunities across Oregon

Provide evidence-based health promotion, education, and interventions through MCH programs and services

Identify specific MCH programs and services, such as home visiting, client services, and early learning and care, to enhance interventions.

Conduct continuous quality improvement cycle (plan, do, study, act) with 1-3 teaching topics for Babies First! Program.

Promote effective parenting practices.

Adopt evidence-based interventions with support from state MCH staff.

Adoption of evidence-based interventions in programs.

Promote parents as partners for healthy weight and development in childhood.

Identify opportunities in public health programs.

Identify tested messages that target parents such as the Food and Nutrition Services Core Messages, Let’s Move messages, Head Start BodyStart, Eat Well/Play Hard.

Identify opportunities in public health programs.

Promote target messages through programs.

Partner with primary care providers to promote messages.

Consistent obesity prevention messages that target parents are promoted through public health programs.

Identify gaps in health education in communities, to include culturally and linguistically appropriate materials and programs; identify gaps in provider practice

Using state and community assessments, and other resources, identify needs for more culturally responsive materials and programs.

Identify best practice strategies to address needs from other states and localities.

Develop and disseminate recommendations.

Identify resources and supports to conduct the work.

Identify partners at state and/or local level to collaborate and support delivery of message or program. 

Oregon’s public health programs, services, and messages promote health equity.