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Social Marketing and Outreach

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Outreach and Promotional Materials 

Pocket guides below may be ordered by selecting the "submit" button on the bottom of this order form (pdf).

Pocket Guide (English/Spanish)

Tri-fold, pocket-sized guide

"My Ideal Birth Control"

Dependable, Hassle Free

(DHS 9337)

Confiable, Simple

(DHS 9337S)

This pocket guide is designed to be used in community businesses and community partner locations.


Resources for Community Outreach and Education

CCare Overview Presentation (pdf)
This presentation provides a basic overview of CCare for use by local providers or others interested in promoting access to reproductive health services in their community (college  campuses, Community Based Organizations, etc.)

CCare Overview Facilitator’s Guide (pdf)
This Facilitator’s Guide accompanies the above CCare Overview Presentation and contains some basic talking points.

Birth Control Presentation (pdf)
This presentation provides a basic overview of birth control methods that can be used in a classroom or other group setting. It can also be used in conjunction with the CCare Overview Presentation.

Birth Control Presentation Facilitator’s Guide (pdf)
The Facilitator’s Guide accompanies the Birth Control Presentation and contains some basic talking points and information about the different methods pictured in the Presentation.

Birth Control Methods Cards (pdf)
These are a series of slides which have images (under Creative Commons licenses) of various methods that can be used in an activity together with the Birth Control Presentation and Facilitator’s Guide. 

Misconception Presentation (pdf)
This presentation contains colorful and engaging images to address some common misconceptions about contraception and conception. It can be used in a classroom or other group setting, and is intended to engage the audience in a robust discussion.

Misconception Facilitator’s Guide (pdf)
The Facilitator’s Guide accompanies the Misconception Presentation and contains some basic talking points and ideas for how to use this activity. This may be used in conjunction with the Birth Control and/or CCare Overview Presentations.

 


Client Resources for Providers and the General Public
 
Your Contraceptive Care and the Health Reform Law flyers (pdf)
This customizable flyer describes the contraceptive benefits under the new health reform law and describes the role of CCare under the ACA.  Download the flyer:

Your Contraceptive Care and the Health Reform Law: Common Questions flyers (pdf)
This customizable flyer answers frequently asked questions about contraceptive benefits under the new health reform law. Download the flyer:

(English, color) (English, blac​k and white) (Generic OHA version, English, Color)                           (Spanish, color) (Spanish, black and white) (Generic OHA version, Spanish, Color)

 

   

Social Marketing Resources  
  • Turning Point Social Marketing National Excellence Collaborative
    One of the very best resources available for social marketing with loads of excellent training and planning resources.  http://www.socialmarketingcollaborative.org/
  • Hands-On Social Marketing: A Step-by Step Guide by Nedra Kline Weinreich, Sage Publications (June 1999)
    This is a user-friendly guide containing step-by-step instructions for planning a social marketing project, worksheets, checklists and more.
    To order, visit: www.social-marketing.com
  • Making Health Communications Programs Work: A Planner's Guide, National Cancer Institute (NCI), Health & Human Services.
    An indispensable resource, visit the NCI web site to order a copy or download your own:  http://www.cancer.gov/pinkbook
  • Population Services International
    "PSI deploys commercial marketing strategies to promote health products, services and other types of healthy behavior that enable low-income and other vulnerable people to lead healthier lives." www.psi.org
  • Behavior Works
    "Changing behavior for public health. We are communications experts who are passionate about creating healthier communities. We change behavior by using a commercially oriented marketing approach." www.bwpdx.org