Farm Direct Nutrition Program
The Oregon WIC Farm Direct Nutrition Program (Farm Direct) provides WIC families with checks to purchase fresh, locally-grown fruits, vegetable and cut herbs directly from local farmers. In 2011, local farmers earned $424,000 in Farm Direct sales to WIC families.
WIC Fruit & Veggie Voucher
Farmers may sign up with the Oregon Department of Agriculture to accept both Farm Direct checks and the WIC Fruit & Veggie vouchers!
- View information on WIC Fruit & Veggie Voucher and Farm Direct Nutrition Program training for farmers.
- View the Fruit & Veggie voucher fact sheet.
- View a table that compares the Farm Direct check with the WIC Fruit & Veggie Voucher.
Training & Reference Materials
- View flyer describing opportunities for farmers with the Farm Direct Nutrition Program and the WIC Fruit and Veggie Voucher.
- View 2012 Farm Direct Nutrition Program Rules for Participation, which applicant farmers must review in-person with their market manager to state WIC staff prior to authorization.
- View Farmer Guide, which farmers receive upon authorization. Describes everything that authorized farmers need to know about Farm Direct checks and WIC Fruit & Veggie vouchers.
- View point of sales sheet, a quick reference on the check-out process for the Farm Direct check and the WIC Fruit & Veggie voucher. Authorized farmers are strongly encouraged to keep this handy!
- View practice exercises and the answer key for the WIC Fruit & Veggie voucher, which authorized farmers may use to train their employees.
- View sample Farm Direct check flyer, a handy training tool for market managers and farmers.
- View Market Manager Guide that markets received upon Farm Direct designation. Describes everything market managers need to know about market participation in the Farm Direct Nutrition Program, including how to provide the required face-to-face Farm Direct training to applicant farmers. (2011 Guide coming soon)
- Go to WIC's Fruit & Veggie Resources page. Includes a link to the Oregon Department of Agriculture's searchable directory of farm stands and farmers' markets authorized to accept Farm Direct checks and WIC Fruit & Veggie vouchers.
Farmer Training Video
This video guides applicant farmers through the process of accepting WIC Fruit & Veggie vouchers and provides an overview of the Farm Direct Nutrition Program.