Marketing and Other Resources
The Oregon Living Well program has developed a statewide brand for Living Well which:
- allows for better national recognition of the program
- uses materials (similar to other states) developed by the National Council on Aging (NCOA)
On this page:
The Oregon Living Well program and the Living Well Marketing and Recruitment workgroup adapted the following statewide marketing materials based on templates developed by the NCOA. The templates were based on a series of interviews and focus groups with older adults.
After conducting market research, NCOA created drafts of marketing and promotional materials for Living Well and tested them with several focus groups of older adults across the country. Using the feedback from these focus groups, NCOA refined the messages, photographs, and graphic images and prepared the templated materials that were provided to state agencies for use in local areas.
Brochures and Posters
You may download and print copies of the Oregon Living Well statewide brochure and poster.
Updated Marketing Brochure (English) (pdf)
Updated Marketing Poster (English) (pdf)
Marketing Brochure (English) (pdf)
Marketing Poster (English) (pdf)
Marketing Brochure (Spanish) (pdf)
Marketing Poster (Spanish) (pdf)
Marketing Flyer (Spanish) (pdf)
You may also download customizable versions of the brochure and poster, so you can insert your own organization name, logos, photos, and so forth.
Please see Living Well Marketing Materials: Instructions for Use at the NCOA website for more information on how to adapt these materials for your organization.
Marketing Brochure - English (doc)
Marketing Poster - English (ppt)
Marketing Brochure - Spanish (doc)
Marketing Poster - Spanish (ppt)
Some organizations have used the logo, images, or tagline in their publications. Click on the links below to view examples of what this looks like.
Deschutes County advertisement (pdf)
Southern Oregon advertisement (pdf)
You may also request color copies of these printed materials. Living Well and Tomando Control posters and brochures are available free of charge to leaders, Master Trainers, program coordinators, partner organizations and Stanford licensed organizations. To order print copies, contact us at firstname.lastname@example.org or 1.888-576.7414.
This seven minute video is available in both English and Spanish ( Tomando Control de Su Salud) and provides firsthand comments on the impact of self-management workshops in Oregon.
- Changing Our Lives - "Living Well with Chronic Conditions"
This three minute Spanish language video includes an interview with Norma Martinez, a Tomando Control de su Salud leader and coordinator of the "Mi Salud en Mis Manos" project at the Farmworker Housing Development Corporation.
- "En Comunidad"
These PowerPoint presentations have been used to promote Living Well programs to community and government organizations, health care providers, Leaders, and program participants. You may find these examples helpful in developing your own. And remember, the Living Well video is a great addition to your presentations!
Living Well 101 (ppt)
DHS Presentation on evidence-based programs for case managers (ppt)
OSU Presentation on chronic disease self-management at OPHA 2008 (ppt)
Presentations from Southern Oregon Living Well Program
Marketing Living Well: The Basics and Beyond (ppt)
Stanford Program Comparisons
CDSMP and Tomando Control de su Salud Crosswalk Spanish (pdf)
CDSMP and Tomando Control de su Salud Crosswalk English (pdf)
CDSMP and Positive Self-Management Program (PSMP) Crosswalk (pdf)
CDSMP and Diabetes Self-Management Program (DSMP) Crosswalk (pdf)
Living Well News Article and Radio Ads
2/1/10 Yamhill County News Register
Jan/Feb 2010 AARP Magazine
10/19/09 Madras Pioneer
4/26/09 Statesman Journal
4/25/09 Albany Democrat Herald
4/1/09 Gresham Outlook
1/13/09 Medford Mail Tribune
Sample Radio Advertisement - Central Oregon (mp3)
Cost Calculator Resources
Living Well Cost Calculator (xls) This interactive tool helps organizations better understand and mange the costs of offering CDSMP. You can use the calculator to estimate "per participant" and "per workshop" costs, as well as total program expenses.
Living Well Cost Calculator Manual (pdf) Provides instructions for use of the Cost Calculator.
Oregon Cost Estimation Guidance (pdf) Provides specific instructions for participating in the Oregon cost estimation project - use this as an adjunct to the manual.
Living Well Cost Calculator Webinar (pdf) PowerPoint presentation from webinars on September 21 & 22, 2011.
Talking Points: How Living Well Can Help Coordinated Care Organizations Fulfill Their Mission April 2012 (pdf)
Coordinated Care Organizations Case Study Form (doc): Success stories will be collected on a rolling basis and information will only shared within the Living Well Network.
Success Stories (doc) from real Oregon participants, organizations and leaders.
Sample Leader training press release (doc)
NCOA Review of Findings on CDSMP Outcomes, January 2008
Living Well Impact Report Webinar 9-2-10 (pdf) Living Well Impact Report Webinar - September 2, 2010 presentation by Dr. Viktor Bovbjerg on analysis, findings, and recommendations included in the Living Well Impact Report.
Living Well Budget Template (doc) This tool can be used to calculate the basic cost of hosting Living Well workshops, including supplies and staff time.
Additional Marketing Resources
Capacity Framework: Recruitment and Engagement of New Stakeholders